|Image from The Times|
|Photograph: Andrew Biraj/Reuters via The Irish Times|
I believe that there is also a responsibility on those who have a public platform within the fashion industry to promote ethical brands. I've lost count of the amount of Irish stylists I've seen whoring themselves out to Penneys. In March 2012 an Irish stylist and fashion writer who has gained international recognition over the past year wrote an article about how wonderful Penneys is. I left a comment under a link to the article she posted on facebook expressing my disappointment, she responded encouraging me to contact her privately (link appears to have been removed since). Below are screenshots of the message I sent to her and her reply:
Penneys' image has sort of changed for the better during the recession. There was a time when shopping there was not really something you'd want to broadcast, now there are countless young ladies uploading videos to youtube with the sole purpose of broadcasting their "Penneys Haul". As if they're a thrifty bargain hunter. As if they just picked up an Hermes scarf in a charity shop for a fiver. No, that's not what you did, you went into a budget clothes retailer and bought a load of budget clothes. That's not a once in a lifetime find. I could do the same thing but I think too highly of myself to dress in rags designed with the express purpose of either falling apart or else falling out of fashion in the next fortnight. As with the fashion writers I encourage you to give people shit for promoting this stuff.
Bangladesh is holding a mirror up to the west right now and I'm hoping that everybody is as disgusted with the reflection as I am. I'm going to end on a humorous note, here's a comment taken from the Penneys facebook page, underneath their "Shocked and Appalled" lol press release: